{VIDEO} The Most Important Thing…

{VIDEO} The Most Important Thing…


This week on LeadersCreateLeaders, I sit down with Craig Clemens, who is touted as one of the best copywriter in the world. Anyone who has ever embarked on any kind of business venture, and if you’re reading this, chances are, that includes you — knows that the power of language is not to be understated when it comes to building an audience, building a brand, and building a loyal following. As Craig says, copy is king.

Like so many of the incredible people I have had the incredible fortune of connecting with for this series, Craig has an amazing story. There was a point in his life where he was relying on McDonalds coupons to survive, and now he has a custom built-out loft in New York City and is sought after by some of the greatest innovators and companies in the world for his skills. If that’s not crushing it, I don’t know what is.

The truth is, it doesn’t matter where you come from, or what your story has been. If you want it, you can have it, you just have to commit to it, and work for it. Follow the steps. Keep your vision focused. 

In this episode, Craig highlights these important keys to making it and slaying it. There’s no real “secret” to success for any one person, it’s a completely unique journey, but one thing is always true — your success is not going to be just handed to you.

“Being able to write great sales copy is pretty much proven to be one of the most valuable skills in the world, because if you can do that, you can get people to take action doing whatever you want.”

This episode really drives home one of my favorite truths — if you want to be successful, find a mentor. It’s how Craig turned his life around. It’s how anyone, anywhere, who has truly made it into the big leagues has created or sustained their success, because there is no heroism in trying to swim against the current alone. There will always be a point where you’re not sure what to do next. There will always be a time when you don’t have the answer to that big question. Guidance is key. Support is necessary.

When Craig first approached his mentor, he was shut down. But, he showed him he had value to provide, that he could write extremely well, and that he was outrageously committed. His dedication to securing this relationship changed his life without question.

Ten years later, Craig is, again, one of the best copywriters in the world. There are a lot of writers, amazing writers, on this planet, and to have that title is no joke.

This episode is truly inspiring, because it speaks to the power of collaboration, of support, and of dedication. These are three things that not only elevate your entrepreneurial journey, but can have positive impacts on you as a human being for the rest of your life.

’Til next week,


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