Snapchat Secrets

Snapchat Secrets

1/29/2016


What started as a way to send quick photos that would disappear into the oblivion of the internet has now become one of the social media sphere’s most lucrative marketing tools. Every single entrepreneur should be taking advantage of it and utilizing to its full potential. Having come a long way from its humble beginnings in 2011, Snapchat has transformed into a tool that’s no longer proprietary just to smartphone-savvy teens sending scandalous photos – it’s now a way for innovative and forward-thinking marketers who want a creative way to reach their audience to do just that. It’s even gone on to inspire other social-media-turned-marketing tools such as Meerkat and Periscope, using live-streaming as a way to connect with a user or buyer base. However, using the app to your marketing advantage can be tricky. There are a few key things to take into consideration before diving into the ever-evolving social media marketing world.

Understand Your Audience

Even if your target audience is a group of executives, it’s important to grasp the environment of Snapchat. Since the beginning, Snapchat has been an app that encourages casual communication through the use of videos and photos. People take pictures of their meals, vacations, and daily activities to share with friends – they aren’t typically documenting professional behavior.
That being said, it’s critical to observe the overall casual atmosphere of the app. When your marketing team is creating a strategy for Snapchat, you need to settle on a tone of voice that will be used across the board. Ideally, the language you use should be easy to understand, and your posts should have a sense of fun or humor. For instance, think about incorporating the drawing function on Snapchat that allows you to add edits to your photos. Doing so will make your team more personable and approachable – all added bonuses when attempting to connect with your audience.

Tip: If you’re just starting out on Snapchat, take some time to do your homework. Browse through other accounts and follow other people to get a better idea of how they use the app.

Embracing the Time Limit

One of the most important functions that Snapchat has built into its user interface is that of the time limit on photos and videos. While some may perceive the self-destructive nature of Snapchat to be a hurdle, marketers can do wonders with this aspect of the app. More specifically, this can give you an idea opportunity to offer teasers to your followers on Snapchat, providing enough of a taste to keep them coming back for the whole course. Because videos and photos only exist for a few seconds, you can use Snapchat to give people a preview of an upcoming product or service that your company will be offering. Adding a level of intrigue can boost engagement quickly.

You can also use Snapchat to create contests. For instance, you can ask others to send you pictures of them using your product and offer a reward to those who do. The trick to getting the most leverage out of Snapchat is ensuring that you’re always looking for ways to engage with your customers. Doing so can keep people coming back for more, giving you additional opportunities to roll out your marketing strategy.

Get Going with Video

Snapchat is not just all about self-destructing photos – videos are a key component of the app as well. Although they also disappear once they have been viewed, marketers can use them to reach out to people who are interested in getting a sneak peek of their office culture, product production, and everything in between.

Marketing teams can use video to provide more valuable content to their followers. More importantly, you don’t need to be professional to make a splash. Remember – Snapchat is all about being casual and relatable. Keep it real! A picture may be worth a thousand words, but a video is next level.

Portraying Your Personality

As it goes with any type of social media, Snapchat gives you the chance to give your business a personality, and to portray the true intentions and mission of your company, whether it involves providing a service or a valuable product.

Ideally, the media that you share over the app should give people a better idea of your business and what you have to offer. You should always be working to inject personality into your photos and videos to help people connect to your brand on a human level.

Use Snapchat to show off more than just content, including what happens behind the scenes. Ask different people at your company to contribute to your Snapchat efforts to add some flavor and diversity, and to represent what you’re all about. Over time, you’ll notice a difference in how quickly your following grows, and they’ll be following you because they truly feel aligned with what you’re doing!


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